All-New Treatment Coordinator "Boot Camp"

A training program to help you discover the most-effective treatment presentation techniques in dentistry and orthodontics.

Now Streaming On-Demand • All Recordings and Handouts

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Featured Speakers

The All-New Treatment Coordinator Boot Camp features Dustin Burleson, Brooke Oliphant, Travis Frederickson and Two Guest Expert Panels with Dr. Jamie Reynolds, Marla Merritt, Jake Gulick, Amy Demas, Tom Macari, Laura Vogel, Todd Nickerson and Dr. Blair Feldman so that attendees can receive the most up-to-date data, trends and metrics in order to achieve better results and serve patients with excellence.

Dustin Burleson


Speaker, teacher, author, venture partner and business strategist. His monthly marketing, management and leadership programs reach over 4,200 orthodontists in 35 countries.

His orthodontic marketing campaigns have generated over $500 million in revenue for his clients. He is the author of seven best-selling books and teaches at the UMKC School of Dentistry and Children's Mercy Hospital.

Brooke Oliphant

Straight-Up Sales Orthodontic Coaching

Brooke is an entrepreneur with 20+ years experience plus an awarded Treatment Coordinator with an annual conversion rate exceeding 90% and same-day conversation rate above 80%.

Brooke has a passion for helping others experience their greatness professionally and personally. She equips doctor-owned orthodontic practices with the sales confidence necessary to grow and succeed long-term.

Travis Frederickson

Primacy Experience Services

Travis is a best-selling author, veteran coach and speaker, Travis has spoken to thousands, including international audiences. Travis is recognized as a leading authority in the dental patient experience by many in the industry including Dustin Burleson, Howard Farran and Gary Takacs.

Travis is currently a lead advisor on product development for orthodontic apps that manage the patient journey from marketing through referral.

Dr. Jamie Reynolds

Orthodontic Partners

Dr. Jamie Reynolds is a dynamic and dedicated professional and one of the nation’s leading voices on high-tech and accelerated orthodontics. He is a leading authority in his field, an in-demand speaker, a relentless innovator, and a successful private-practice orthodontist.

Dr. Reynolds is the co-founder of OrthoFi and Orthodontic Partners.

Andrew Higdon

Market Hardware Powered by Socius

Andrew helps orthodontists and dentists achieve their growth goals by leveraging online strategies to find their ideal patients, increase net new patient revenue and patient retention.

Jake Gulick

Greyfinch Software

Jake started his 15 year career in the dental space at TeleVox Software. After leaving TeleVox, Jake was one of the first employees at Cloud9 Ortho and led the sales team for four years. Jake decided to head in a different direction and helped create Greyfinch Orthodontic Practice Management Software.

Greyfinch has been the first to offer many revenue generating tools and continues to be on the forefront of innovation. Greyfinch strives to make software not only to help you run your clinic but also be a valuable tool for your patients as well.

Tom Macari

CEO, Smile Stream Solutions

Tom has 26 years of experience in the Orthodontic marketplace and has held positions from Sales to Executive Leadership for larger organizations such as Dentsply/GAC and GC Corporation, to entrepreneurial companies like Mid-Atlantic Ortho.

He brings tremendous value and insight to Burleson Seminars members through procurement and consumer-driven efficiencies to help orthodontists and their teams grow sustainable practices through clinical excellence and efficiency.

Laura Vogel

City Print

Laura has extensive experience in direct-response marketing, print and direct mail campaigns, internal marketing strategies and new patient generation for dentists and orthodontists.

Laura has been the go-to expert for Dustin Burleson and the growth of his practices, utilizing best-in-class printing and direct mail at affordable prices and superior turn-around times for all of the external and internal marketing programs you see at Burleson Seminars, which are licensed to many orthodontists and dentists around the world.

Todd Nickerson

Rock Dental Brands

Todd Nickerson has joined the Senior Executive Team as Chief Development Officer, overseeing all Merger and Acquisition activity for the organization. Before joining Rock Dental Brands, Nickerson served as Chief Development Officer at North American Dental Group and Vice President of M&A at both U.S. Oral Surgery Management and Smile Source.

During his tenure at U.S. Oral Surgery Management, Nickerson was instrumental in the record breaking revenue growth in three consecutive years, which led to a very successful recapitalization in 2021. During his nine year tenure at Smile Source, Nickerson led the unmatched franchise growth to over 650 locations.

Scott Annable


Scott has over 20 years of experience in the orthodontic industry, with sales/sales management, and product management experience with Ormco, G&H Wire, and now with OrthoFi as Director of Sales.

With his combination of experience, a MBA, and managing his wife's orthodontic practice, Scott provides a unique perspective on how to implement systems and processes that provide maximum efficiency and profitability to your organization.

Amy Demas

Communicate Excellence

Amy Demas is an international speaker and author of Communicate Excellence, the first book designed specifically for team communication skills.

During her career at Bank of America, she held a VP title and was one of their most prolific inventors, acquiring over 55 US Patents.

Amy attended the United States Military Academy at West Point and went on to receive her B.S. in Mechanical Engineering and her MBA. She and her husband, Dr. Don Demas, enjoy travel, time with their 5 grown children, and attending professional education courses. Amy is also an avid Peloton cyclist.

Dr. Blair Feldman

Retainer Club and Mouthguard Club

Dr. Blair Feldman is the Co-Founder of Retainer Club. Dr. Feldman is the orthodontist on the Dental Team for both the Phoenix Suns and the Arizona Diamondbacks. He is also a practicing orthodontic specialist seeing patients at several locations in the greater Phoenix area.

Dr. Feldman has been an adjunct professor at the Arizona School of Dentistry and Oral Health bringing his knowledge of advanced technologies, 3D scanning, 3D printing, clear aligner treatment, and self ligating braces for 8 years. He has also been a guest adjunct professor at the University of the Pacific. He also lectures to other dentists and orthodontics regularly, including lecturing on behalf of American Orthodontics – a leader in orthodontic product manufacturing.

Being a good treatment coordinator isn’t just about conversion.

It’s not about scripting, or quarterly metrics, or same day starts. A good treatment coordinator gets results—and that starts by empowering and inspiring the people around you.

This special training can help you unlearn old and broken methods of presenting treatment and help you identify ways you can adjust the new patient process to get better results.

Here’s What You’ll Learn

Trust and Authority

A doctor and treatment coordinator are only as good as the trust and authority they have earned. We’ll explore strategies that help you turn your new patient process into a high performing system with consistent results.


Learn proven techniques that help you set your patients up for success and overcome obstacles ethically and confidently.


Know how to identify your weaknesses and leverage the strengths of technology and people on your team to fill the gaps.


Create more favorable outcomes for your patients and practice using proven persuasion and fulfillment automation tools.


Get the absolute best from the people on your team and your patients by demonstrating qualities and traits that they look up to.

Ready to become a better treatment coordinator?

Register now for this special training to help you discover the most-effective treatment presentation techniques in dentistry and orthodontics.

Now Streaming On-Demand • Plus Download All Videos and Resources

Words of praise from past attendees


The BEST information I've implemented into our office in 20 years of practice. Our conversion went to 90% within 30 days of teaching Dustin's system to our treatment coordinators!

Orthodontic Specialist


All I can say is WOW. I'm so happy I attended this training. Our practice grew over 56% in one year just from implementing what Dustin teaches. It's that dramatic on the future of our practice. THANK YOU!

Orthodontic Specialist

Have Questions? We Have Answers.

Who's this event for?

This event is designed for treatment coordinators and doctors looking to deploy best-in-class strategies and systems for new patient presentation. Individuals attending this event are open-minded and ready to identify ways you can adjust your clinical practice to get the best results.

What's the time commitment?

The event is is 8 hours, broken into four sessions with lunch and restroom breaks. When you sign up for the training, you'll also gain lifetime access to all the downloadable resources and recorded video trainings. This way, you can revisit the program at your own pace and at your own convenience.

Is my satisfaction guaranteed?

Yes. If you aren't completely satisfied with the training, simply tell me personally and I will refund 100% of your tuition in the program plus a $1,000 travel stipend. Your satisfaction is guaranteed. We wouldn't have it any other way.

Who are the guest experts?

This event features Dustin Burleson, Brooke Oliphant, Travis Frederickson and Guest Expert Panels with Dr. Jamie Reynolds, Marla Merritt, Jake Gulick, Amy Demas, Tom Macari, Laura Vogel, Todd Nickerson and Dr. Blair Feldman.

About Dustin Burleson


Greetings, I’m Dustin! I’m a speaker, teacher, author and business strategist for over 4,000 professional practice owners and entrepreneurs located in 35 countries throughout the world. I write and edit five newsletters monthly. I’m the attending orthodontist at Children's Mercy Hospital and teach at the UMKC School of Dentistry. I've founded several orthodontic and pediatric dental practices in Kansas City, Missouri. Recently, I sold those practices to the excellent and hard-working folks at Rock Dental Brands. Today, when I’m not on stage or hosting a podcast, I’m a venture partner at Flagstaff Ventures, father to three boys, sailor and recently married to the most-amazing spouse, business partner and dog mom, Ashley.

Become a better treatment coordinator.

Register now for this special event to help you discover the most-effective treatment presentation techniques in dentistry and orthodontics.

Now Streaming On-Demand • Plus Download All Videos and Resources