Train Your Marketing Coordinator
to Use AI Like a Pro.
BURLESON SEMINARS
2025 AI Marketing Certification
The only certification program built specifically for marketing coordinators in orthodontic practices.
Train Your Team to Master AI Marketing
BURLESON SEMINARS
AI Marketing Certification Course
The only AI certification program built specifically for marketing coordinators in orthodontic practices.
Turn your practice’s marketing into a well-oiled, AI-powered machine.
In just a few hours, your team will learn to create content, optimize campaigns, track performance, and automate follow-up using the latest AI tools.
Who is this for?
This program is designed for marketing coordinators in dental and orthodontic practices.
What's included?
Six core training modules with video lessons and screen walkthroughs, including fillable workbooks, prompt libraries and templates.
Get certified
With a full library of Burleson approved ads, emails, offers, social media posts, and new patient referral campaigns.
Why it works
Marketing isn't a guessing game anymore. The best practices use AI to save time, increase conversions, and drive value in the practice.
Run Your Marketing Like a Machine.
Featuring real-world tools like ChatGPT, Canva, HubSpot, and Google Ads, this course gives your team everything they need to streamline content creation, automate lead follow-up, and track results with confidence. From day one, your marketing coordinator will learn how to work smarter—not harder—using AI to boost consistency, save time, and drive measurable growth for your practice.
AI Training Built for Ortho Teams
Designed specifically for marketing coordinators and directors in orthodontic and dental practices.
Learn by Doing
Each module includes real-world exercises, templates, and campaigns you can implement immediately.
Templates, Tools & Campaign Assets
Downloadable resources are included to save time and eliminate guesswork.
Certification Included
Your team earns a professional certificate after completing the training and passing the final assessment.
What Your Team Will Learn
- How to use ChatGPT, Jasper, and Canva to create high-converting content.
- How to interpret campaign data and generate AI-powered performance reports.
- How to follow up with leads using AI personalization.
- How to build campaigns and retarget automatically.
- How to plug AI into the tools you already use (HubSpot, Meta, Google Ads, etc.)
Meet Your Instructor
Dustin Burleson, DDS, MBA
Senior Consultant and Founder, Burleson Seminars
Dr. Dustin S. Burleson, DDS, MBA, is a board-certified orthodontist, educator, and business strategist renowned for his contributions to orthodontic practice growth and patient care. He earned his dental degree and completed his residency in orthodontics and dentofacial orthopedics at the University of Missouri-Kansas City School of Dentistry, graduating with distinction. Furthering his expertise, he obtained an MBA with an emphasis in Healthcare Management from New Charter University. Dr. Burleson has served as an Assistant Clinical Professor at UMKC and holds teaching affiliations with Children's Mercy Hospital and Saint Luke's Hospital, focusing on cleft palate and craniofacial orthodontics.
As the founder of Burleson Seminars, Dr. Burleson has mentored over 4,000 healthcare professionals across 35 countries, sharing insights on marketing, management, and leadership. His marketing strategies have generated over $500 million in revenue for orthodontic practices. He is also the host of "The Burleson Box" podcast, where he discusses transformative strategies for private practice success. Beyond his professional endeavors, Dr. Burleson is dedicated to philanthropy, providing free orthodontic care to children in need through organizations like Smiles Change Lives and the Leo H. Rheam Foundation for Cleft and Craniofacial Orthodontics.
A sneak peek at the certification
PART 1
BUILD THE FOUNDATION
Modules 1–3
What's Inside:
Module 1
Introduction to AI for Orthodontic Marketing
Module 2
AI for Content Creation
Module 3
Using AI to Track and Interpret Marketing Analytics
In the first half of the course, your marketing coordinator will learn how to walk before they run. This section lays the groundwork with a clear understanding of how AI works, why it matters in orthodontic marketing, and how to use it effectively for content creation and campaign reporting. By the end of Part 1, they’ll be confidently using tools like ChatGPT, Canva, and Looker Studio to publish content faster, measure what matters, and present insights like a pro.
PART 2
AUTOMATE, OPTIMIZE, AND SCALE
Modules 4–6
What's Inside:
Module 4
Improving Conversions and Patient Engagement with AI
Module 5
Campaign Creation and Market Research Using AI and Burleson Approved Templates
Module 6
Integrating AI with Your Existing Marketing Tools
The second half of the course puts AI into motion—literally. Your team will learn how to automate follow-up with new leads, build personalized nurture sequences, and generate campaign ideas that actually connect with your community. Finally, they’ll learn how to plug AI into your practice’s existing tools—like HubSpot, Canva, Google Ads, and Meta—to build a smart, sustainable marketing engine that runs behind the scenes while your practice grows.
What our members are saying:
“My marketing coordinator now creates a full month of content in less than two hours—and actually enjoys it. Best training we’ve ever done.”
— Dr. Mark K., Pediatric Dentist, Virginia
“We were always behind on marketing. It felt like we were guessing every month. After my marketing coordinator took this course, everything changed. Now she creates campaigns that are fast and effective. Our show-up rate has gone up significantly. It paid for itself in the first two weeks.."
— Dr. Megan, Orthodontist, San Diego, CA
“This was the first course that actually spoke to the day-to-day work I do. I used to spend hours writing posts and emails—now I use AI to get a full content calendar done before lunch. Plus, I can finally explain our marketing numbers to my doctor in a way that makes sense.”
— Jessica L., Marketing Coordinator, Lexington, KY
Why teams love it:
“This course paid for itself in two weeks. Our consult-to-start ratio is way up.”
— Dr. Megan R., Orthodontist
“I used to spend hours on content. Now I finish a full calendar before lunch.”
— Jessica L., Marketing Coordinator
“Best training we’ve done. My marketing is more confident and strategic.”
— Dr. Grant S., Pediatric Dentist
FAQ's
What's included?
- 6 Core Training Modules
- Video Lessons with Screen Walkthroughs
- Fillable Workbooks, Prompt Libraries & Templates
- Final Certification Exam + Printable Certificate
- Marketing Workflow Blueprint
-
Access to Future Updates.
What your team will learn:
- How to use ChatGPT, Jasper, and Canva to create high-converting content
- How to interpret campaign data and generate AI-powered performance reports
- How to follow up with leads using AI personalization
- How to build campaigns and retarget automatically
- How to plug AI into the tools you already use (HubSpot, Meta, Google Ads, etc.)
Who is this for?
- Marketing coordinators and directors in orthodontic and dental practices
- Team members responsible for social media, email, and new patient acquisition
- Practice owners who want smarter, faster, more consistent marketing results.
Why it works:
Marketing isn’t a guessing game anymore.
The best practices use AI to save time, increase conversions, and create consistent messaging that reflects the values of the practice.
This course turns your team into confident, AI-powered marketers—no tech background required.
100% Online. Learn Anywhere.
Access all modules on your schedule — no travel, no hassle.
Just practical, on-demand training built for busy orthodontic teams.
Self-Paced Study
Six Online Modules:
This self-paced course is designed to fit into your team’s schedule—whether they complete it all in one day or spread it out over a few weeks. Each module includes short video lessons, real-world exercises, and quick quizzes to reinforce learning. At the end, students take a final certification exam to test their knowledge and earn their AI Marketing Coordinator Certificate.
100% Online. Learn Anywhere.
Access all modules on your schedule—no travel, no hassle. Just practical, on-demand training built for busy orthodontic teams.
Self-Paced Study
Six Online Modules
This self-paced course is designed to fit into your team’s schedule—whether they complete it all in one day or spread it out over a few weeks. Each module includes short video lessons, real-world exercises, and quick quizzes to reinforce learning.
At the end, students take a final certification exam to test their knowledge and earn their AI Marketing Coordinator Certificate.s.
Ready to get certified?
Enroll today and give your practice the competitive edge it deserves—with tools, training, and certification designed just for orthodontic marketing success.
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